> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkutm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> What's tracked, what's surfaced, and how retention works.

Every click on a linkutm short link is logged with details about where the visitor came from, what device they used, and their location. The Analytics page shows this as charts and tables at the workspace level and per individual link.

## What's tracked per click

| What you see              | Notes                                       |
| ------------------------- | ------------------------------------------- |
| **Time**                  | When the click happened                     |
| **Country, region, city** | Based on the visitor's location             |
| **Device**                | Mobile, tablet, or desktop                  |
| **Browser & OS**          | Chrome, Safari, iOS, Android, etc.          |
| **Referrer**              | The site or app that sent them to your link |

## When to use it

* Check workspace-level performance to see which channels are driving the most traffic.
* Open a specific link to debug whether it's working or compare two creative variants.
* Share the workspace analytics view with stakeholders for a channel performance overview.
* Export link data as CSV for client reports or offline analysis (Links → Export).

Pair with a product analytics tool (GA4, Mixpanel, Amplitude) for funnel and conversion data. linkutm shows clicks. Your other tools show what happened after.

## What the Analytics page shows

<Tabs>
  <Tab title="Workspace view">
    * **Total clicks** in the date window.
    * **Unique visitors**.
    * **Top links** by click count.
    * **Clicks over time**: daily chart.
    * **Top countries**: bar and map view.
    * **Top sources**: by `utm_source` of the originating link.

    <Frame>
      <img src="https://mintcdn.com/utm-e577acb5/_OFWyAVC_YtnhKc0/images/workspaceanalytics.png?fit=max&auto=format&n=_OFWyAVC_YtnhKc0&q=85&s=c96008e49029d462fc6ee144732dfee1" alt="Workspace Analytics - Total Clicks, Unique Visitors, Countries, conversion rate, Clicks Over Time bar chart, Traffic Sources, Top Links, and Geographic Distribution" width="1920" height="991" data-path="images/workspaceanalytics.png" />
    </Frame>
  </Tab>

  <Tab title="Per-link view">
    * **Total clicks** and **unique visitors**.
    * **Clicks over time**: daily chart.
    * **Top countries, regions, cities**.
    * **Top referrers**.
    * **Device, browser, and OS breakdown**.

    <Frame>
      <img src="https://mintcdn.com/utm-e577acb5/_OFWyAVC_YtnhKc0/images/linkanalytics1sthalf.png?fit=max&auto=format&n=_OFWyAVC_YtnhKc0&q=85&s=eb332b7038d1af5a14142f289d9c898e" alt="Per-link analytics - Total Clicks, Unique Users, Referrers, Devices counters, and Link Activity line chart" width="1920" height="991" data-path="images/linkanalytics1sthalf.png" />
    </Frame>

    <Frame>
      <img src="https://mintcdn.com/utm-e577acb5/_OFWyAVC_YtnhKc0/images/linkanalyticsmiddleview.png?fit=max&auto=format&n=_OFWyAVC_YtnhKc0&q=85&s=31392acadd4bf17531be7b290a80e4bf" alt="Per-link analytics - Browsers table, Referrers, UTM Tags panel, and OS breakdown" width="1920" height="991" data-path="images/linkanalyticsmiddleview.png" />
    </Frame>

    <Frame>
      <img src="https://mintcdn.com/utm-e577acb5/_OFWyAVC_YtnhKc0/images/linkanalyticslastscreen.png?fit=max&auto=format&n=_OFWyAVC_YtnhKc0&q=85&s=67c172a5ccc25e153b96eca1ac8f71ed" alt="Per-link analytics - OS table and Devices donut chart showing Mobile, Desktop, and Tablet split" width="1920" height="991" data-path="images/linkanalyticslastscreen.png" />
    </Frame>

    <Frame>
      <img src="https://mintcdn.com/utm-e577acb5/_OFWyAVC_YtnhKc0/images/linkanalyticscountryhover.png?fit=max&auto=format&n=_OFWyAVC_YtnhKc0&q=85&s=927cdb6c1291a2fe13ddb6e47326e403" alt="Per-link analytics Countries - world map with US hovered showing visit count tooltip, country table below" width="1920" height="991" data-path="images/linkanalyticscountryhover.png" />
    </Frame>
  </Tab>
</Tabs>

## Real-world example

After a Q2 launch:

```
Workspace analytics, last 30 days:
- 18,420 clicks across 24 links
- 11,238 unique visitors
- Top source: google (cpc) - 8.3k clicks
- Top country: US - 12.1k
- Top device: mobile - 11.2k

Per-link: q2-launch-google
- 8,302 clicks
- 73% mobile, 24% desktop, 3% tablet
- Top referrer: Direct (typed/QR/in-app browser)
- Top country: US 71%, UK 9%, CA 6%
```

This tells the marketer: Google Ads drove most volume, mostly mobile, mostly US. Optimize the landing page for mobile US and consider expanding the UK budget.

<Frame>
  <img src="https://mintcdn.com/utm-e577acb5/_OFWyAVC_YtnhKc0/images/linkanalyticscalendar.png?fit=max&auto=format&n=_OFWyAVC_YtnhKc0&q=85&s=e4e76b24946534615bca7b18bdc8df10" alt="Analytics date range picker - preset options (Last 7 days, Last 30 days, etc.) and dual-month calendar for custom ranges" width="1920" height="991" data-path="images/linkanalyticscalendar.png" />
</Frame>

## Common mistakes

<AccordionGroup>
  <Accordion title="Treating clicks as conversions">
    A click is not a sale, signup, or page view. Pair with GA4 or Mixpanel using the UTMs attached to your links for downstream events.
  </Accordion>

  <Accordion title="Counting bot traffic as real visits">
    Platforms like Slack and WhatsApp automatically fetch link previews when someone pastes a URL. These preview fetches are filtered out and not counted as clicks.
  </Accordion>

  <Accordion title="Querying beyond the retention window">
    Each workspace has a data retention window. Queries for older data are automatically cut off at the start of the window.
  </Accordion>
</AccordionGroup>

## Edge cases

<Note>
  **Retention window.** Queries are capped to your plan's retention window. Data older than the window is not returned.
</Note>