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  • CNAME not pointing. Run dig CNAME yourdomain.com and confirm it matches the target shown in linkutm. - Cloudflare proxied. Set the record to DNS only (gray cloud), not proxied. - DNS propagation lag. Wait 5-30 min after changing DNS, then click Verify again. - TTL too high. Drop TTL to 300 before re-verifying.
Workspace UTM Rules are running. Default behavior:
  • Force lowercase lowercases everything automatically.
  • Space character replaces spaces with _ (or your configured character).
Open the saved link to see the final stored values. To change this behavior, go to UTM Rules.
A workspace UTM rule has a banned substring (e.g., test, draft). Either rename the value or remove the prohibited term from rules.
Each resource type has its own maximum per workspace. Remove unused ones before adding new.
Short link slugs are unique across all of linkutm, not just your workspace. Pick a different slug or leave it blank to auto-generate one.
  • Did the click actually resolve? Open the short URL in a private window. - Are you within the workspace’s retention window? - Did you reset analytics on this link? That wipes both the counter and click history. - Was the link archived/expired at click time? Those don’t count clicks.
  • Bots. Slack/LinkedIn/X fetch your URL once when you paste it for the OG preview. These show as referrers like Slack, LinkedIn, etc. - Retention window. Each workspace has a retention window for click data; queries beyond it are silently clipped. - In-app browsers. iOS in-app browsers (Instagram, TikTok) sometimes don’t pass referrer; clicks count, attribution doesn’t.
Sign in (or create the account) with the exact email the invite was addressed to. Email match is case-insensitive but must be the same address.

Still stuck?

Contact support with: workspace slug, link short code (if relevant), the exact error message, and the time the issue happened.