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Stack at a glance. linkutm = workspace + links + UTMs + analytics. Everything is scoped to a workspace. Run multiple workspaces (e.g., one per client) and switch between them from the workspace picker.

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1. Create an account

1

Sign up

Go to app.linkutm.com and sign in with email/password or Google. Verify your email if prompted.
2

Name your workspace

During onboarding you pick a workspace name (your company or client) and a slug. The slug becomes part of your URL: app.linkutm.com/{slug}/links.
Slug must be lowercase letters, numbers, hyphens. It’s checked for availability live.
3

Done

You land in the workspace with a default short domain attached. Add a custom domain later for branded links.
Setting this up for a team or agency? Agree on your UTM naming convention and configure UTM Rules before inviting anyone. Rules apply to all new links going forward — it’s much harder to enforce consistency after 50 links already exist.
1

Open the link builder

From the sidebar: Links → Create Link (or press the + button).
2

Paste destination URL

Full URL with https://. Example: https://example.com/pricing.
3

Fill UTMs

The five standard fields:
FieldExampleRequired
utm_sourcegoogletypically yes
utm_mediumcpctypically yes
utm_campaignq2-launchtypically yes
utm_termrunning-shoesoptional
utm_contentheadline-aoptional
Apply a template instead of typing - saves time and prevents typos.
4

(Optional) custom slug

Leave blank for auto-generated short code (7 lowercase chars). Type your own for branded slugs like q2-launch.
5

Create

Click Create. The link is live immediately.
Create Link modal - Destination URL, Short Link, Title, Tags, Folder, UTM parameters tab, QR preview, and OG card preview

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3. Test the redirect

Open the short link in a private window. You’ll be redirected to your destination URL with all UTMs appended: 
https://yourshort.link/q2-launch
↓
https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=q2-launch
Links dashboard - list view showing Link title, short URL, destination, tags, click count, and created date
The click is recorded. Open the link’s analytics tab - country, device, browser, referrer all populate within seconds.

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4. Next steps

Set UTM standards

Approved source, medium, and campaign values - the convention your team follows.

Save a template

Lock in source/medium for a channel so the team can’t drift.

Add a custom domain

go.yourbrand.com/q2-launch instead of the default.

Invite teammates

Roles, permissions, notification preferences.

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How linkutm thinks about your data

Links, folders, tags, templates, UTM rules, custom domains, pixels, API keys, analytics - all scoped per workspace. A user in one workspace cannot access the links, analytics, or settings of any other workspace. Useful for agency-style multi-client setups.
Even though links are workspace-scoped, the short code (the part after yourshort.link/) is unique across the system. If you try to use a slug another workspace already grabbed, creation fails with a conflict error.
Before a link saves, your workspace’s UTM Rules are applied: lowercase, space replacement, max length, prohibited terms. The cleaned values are what gets stored. See UTM Rules.
Each workspace has a retention window for click data. Queries beyond that window are clipped to it.