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Stack at a glance. linkutm = workspace + links + UTMs + analytics. Everything is scoped to a workspace. Run multiple workspaces (e.g., one per client) and switch between them from the workspace picker.

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1. Create an account

1

Sign up

Go to app.linkutm.com and sign in with email/password or Google. Verify your email if prompted.
2

Name your workspace

During onboarding you pick a workspace name (your company or client) and a slug. The slug becomes part of your URL: app.linkutm.com/{slug}/links.
Slug must be lowercase letters, numbers, hyphens. It’s checked for availability live.
3

Done

You land in the workspace with a default short domain attached. Add a custom domain later for branded links.
Setting this up for a team or agency? Agree on your UTM naming convention and configure UTM Rules before inviting anyone. Rules apply to all new links going forward. Enforcing consistency after 50 links already exist is much harder.
1

Open the link builder

From the sidebar: Links → Create Link (or press the + button).
2

Paste destination URL

Full URL with https://. Example: https://example.com/pricing.
3

Fill UTMs

The five standard fields:
Apply a template instead of typing - saves time and prevents typos.
4

(Optional) custom slug

Leave blank for auto-generated short code. Type your own for branded slugs like q2-launch.
5

Create

Click Create. The link is live immediately.
Create Link modal - Destination URL, Short Link, Title, Tags, Folder, UTM parameters tab, QR preview, and link preview card

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3. Test the redirect

Open the short link in a private window. You’ll be redirected to your destination URL with all UTMs appended:
Links dashboard - list view showing Link title, short URL, destination, tags, click count, and created date
The click is recorded. Open the link’s analytics tab - country, device, browser, referrer all populate within seconds.

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4. Next steps

Set UTM standards

Approved source, medium, and campaign values - the convention your team follows.

Save a template

Lock in source/medium for a channel so the team can’t drift.

Add a custom domain

go.yourbrand.com/q2-launch instead of the default.

Invite teammates

Roles, permissions, notification preferences.

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How linkutm thinks about your data

Links, folders, tags, templates, UTM rules, custom domains, pixels, API keys, analytics - all scoped per workspace. A user in one workspace cannot access the links, analytics, or settings of any other workspace. Useful for agency-style multi-client setups.
Even though links are workspace-scoped, the short code (the part after yourshort.link/) is unique across the system. If you try to use a slug another workspace already grabbed, creation fails with a conflict error.
Before a link saves, your workspace’s UTM Rules are applied: lowercase, space replacement, max length, prohibited terms. The cleaned values are what gets stored. See UTM Rules.
Each workspace has a retention window for click data. Queries beyond that window are clipped to it.