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Introduction to linkutm

Welcome to linkutm! This guide will help you understand what linkutm is, what it can do, and how to get started.

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What is linkutm?

linkutm is a comprehensive UTM link management and tracking platform designed to help marketing teams create, organize, track, and analyze campaign links with UTM parameters. It combines link creation, shortening, analytics, and team collaboration into one powerful platform.

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What Can linkutm Do?

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Core Features

🔗 Link Management
  • Create UTM-tagged links quickly
  • Organize links in folders and tags
  • Bulk import links from CSV
  • Duplicate links for variations
  • Add internal notes for collaboration
🔤 UTM Parameter Management
  • Manage library of UTM parameter values
  • Create sub-parameters for organization
  • Ensure consistency across campaigns
  • Import/export parameters
  • Autocomplete suggestions
📋 UTM Templates
  • Save frequently-used parameter combinations
  • Apply templates with one click
  • Maintain consistency across campaigns
  • Speed up link creation 10x
🔗 Link Shortening
  • Built-in link shortening
  • Custom branded domains (e.g., go.yourbrand.com)
  • Clean, professional short links
  • Full tracking maintained
📊 Analytics & Tracking
  • Track every click and visitor
  • Geographic data (countries, states, cities)
  • Device breakdown (mobile, desktop, tablet)
  • Browser and OS tracking
  • Referrer sources
  • Time-series analysis
  • Google Analytics 4 integration
👥 Team Collaboration
  • Invite team members
  • Assign roles and permissions
  • Track member activity
  • Multiple workspaces and projects
  • Activity logs and auditing
⚙️ UTM Rules & Automation
  • Automatically standardize parameters
  • Enforce naming conventions
  • Validate parameter formats
  • Prevent common errors
  • Ensure data quality
🔐 Advanced Link Features
  • Password-protected links
  • Link expiration dates
  • Click limits
  • Device targeting (iOS/Android)
  • Geo-location targeting
  • Social media preview (Open Graph tags)
  • QR code generation

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Who is linkutm For?

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Marketing Teams

Perfect For:
  • Digital marketers managing multiple campaigns
  • Content marketers tracking blog CTAs
  • Social media managers running paid/organic campaigns
  • Email marketers tracking newsletter performance
  • Growth marketers optimizing funnels
Benefits:
  • Organized campaign tracking
  • Clean analytics data
  • Team collaboration
  • Time-saving templates
  • Performance insights

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Marketing Agencies

Perfect For:
  • Managing multiple client campaigns
  • Tracking client performance
  • Reporting to clients
  • Team collaboration across accounts
Benefits:
  • Multi-project organization
  • Client-specific settings
  • White-label link shortening
  • Comprehensive reporting
  • Team access control

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E-commerce Businesses

Perfect For:
  • Tracking promotional campaigns
  • Product launch links
  • Affiliate marketing
  • Multi-channel attribution
  • Seasonal campaigns
Benefits:
  • ROI tracking per campaign
  • Channel performance analysis
  • Conversion tracking
  • Inventory-linked click limits
  • QR codes for products

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SaaS Companies

Perfect For:
  • Trial signup campaigns
  • Feature announcements
  • User acquisition tracking
  • Lifecycle email campaigns
  • Webinar promotions
Benefits:
  • Attribution clarity
  • Funnel optimization
  • A/B testing support
  • Integration with analytics
  • Customer journey tracking

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Content Creators & Publishers

Perfect For:
  • Blog post promotion
  • Newsletter tracking
  • Social media distribution
  • Partner content
  • Sponsored content
Benefits:
  • Content performance tracking
  • Channel effectiveness
  • Audience insights
  • Easy link creation
  • Share tracking

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How linkutm Works

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The Workflow

1. Set Up
   ↓
   - Create account
   - Invite team
   - Configure settings
   - Set up custom domain (optional)

2. Organize
   ↓
   - Create folders
   - Define UTM standards
   - Create templates
   - Set up UTM rules

3. Create Links
   ↓
   - Use templates or create from scratch
   - Add UTM parameters
   - Shorten links
   - Generate QR codes

4. Share & Track
   ↓
   - Copy links to campaigns
   - Share with team
   - Monitor real-time analytics
   - Track performance

5. Analyze & Optimize
   ↓
   - View comprehensive analytics
   - Compare campaigns
   - Generate reports
   - Make data-driven decisions

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Key Concepts

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UTM Parameters

What They Are: Tags added to URLs to track marketing campaigns in analytics tools. Five Standard Parameters:
  • utm_source: Where traffic comes from (facebook, google, newsletter)
  • utm_medium: Type of channel (social, email, cpc)
  • utm_campaign: Specific campaign name (summer_sale_2024)
  • utm_term: Keywords or audience (optional)
  • utm_content: Differentiates similar links (optional)
Example URL: 
https://yoursite.com/page?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale&utm_content=carousel_ad
Learn more about UTM parameters → What It Is: Converting long URLs with UTM parameters into short, clean links. Example: 
Long URL: https://example.com/product?utm_source=facebook&utm_medium=social&utm_campaign=launch
Short URL: https://yourbrand.link/abc123
Benefits:
  • Professional appearance
  • Easier to share
  • Better click-through rates
  • All tracking preserved
Learn more about link shortening →

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Workspaces and Projects

Workspace:
  • Top-level organization (your company or agency)
  • Contains multiple projects
  • Team members belong to workspace
  • Shared billing and settings
Project:
  • Sub-level within workspace (client, campaign group, product line)
  • Project-specific links and settings
  • Team member assignment
  • Isolated analytics
Learn more about workspaces →

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Getting Started

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Quick Start (5 Minutes)

Step 1: Sign Up
  1. Go to linkutm website
  2. Click Sign Up
  3. Enter email and create password
  4. Verify email
Step 2: Complete Onboarding
  1. Enter workspace name (your company)
  2. Create first project
  3. Optional: Invite team members
Step 3: Create Your First Link
  1. Click Create Link or + New Link
  2. Enter destination URL
  3. Fill in UTM parameters:
    • utm_source: facebook
    • utm_medium: social
    • utm_campaign: first_campaign
  4. Click Create
  5. Copy your link!
Step 4: View Analytics
  1. Click the link yourself (open in browser)
  2. Wait a minute
  3. View link analytics
  4. See your first click!
Congratulations! You’ve created your first tracked link. 🎉

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Next Steps

Learn the Basics:
  1. Create more links →
  2. Set up folders →
  3. Use tags →
  4. Create a template →
Advanced Features:
  1. Set up custom domain →
  2. Configure UTM rules →
  3. Connect Google Analytics →
  4. Invite team members →
Best Practices:
  1. UTM naming conventions →
  2. Organizing links →
  3. Team collaboration →

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Common Use Cases

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Use Case 1: Social Media Campaign

Scenario: Running Facebook ad campaign for product launch Setup:
  1. Create UTM template:
    • utm_source: facebook
    • utm_medium: cpc
    • utm_campaign: product_launch_q2
  2. Create links for each ad variant
  3. Use utm_content to differentiate: video_ad, carousel_ad, image_ad
  4. Enable link shortening
  5. Use short links in Facebook ads
Result:
  • Track which ad creative performs best
  • Measure ROI per ad
  • Optimize budget allocation

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Use Case 2: Email Newsletter

Scenario: Weekly newsletter with multiple CTAs Setup:
  1. Create newsletter template:
    • utm_source: newsletter
    • utm_medium: email
    • utm_campaign: weekly_digest_[date]
  2. Create separate link for each CTA
  3. Use utm_content: featured_article, product_cta, event_registration
  4. Add to appropriate folder
  5. Tag with 🟡 Yellow (Email)
Result:
  • Track which newsletter sections get most clicks
  • Understand subscriber interests
  • Optimize newsletter layout

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Use Case 3: Multi-Channel Product Launch

Scenario: Launching new product across email, social, and paid search Setup:
  1. Create “Product Launch Q2” folder
  2. Create template with utm_campaign: product_launch_q2
  3. Create links for each channel:
    • Email: source=newsletter, medium=email
    • Facebook: source=facebook, medium=social
    • Instagram: source=instagram, medium=social
    • Google Ads: source=google, medium=cpc
  4. Set up UTM rules for consistency
  5. Generate QR code for print materials
Result:
  • Unified campaign tracking
  • Channel performance comparison
  • Clear ROI attribution
  • Comprehensive analytics

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FAQs

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Do I need technical knowledge?

No! linkutm is designed for marketers, not developers. If you can create a social media post, you can use linkutm.

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Will this work with my analytics tool?

Yes! UTM parameters are standard and work with Google Analytics, Adobe Analytics, Mixpanel, Amplitude, and most analytics platforms.

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Can I use this with my team?

Absolutely! Invite unlimited team members (depending on your plan), assign roles, and collaborate seamlessly. No, you can use linkutm’s default shortener. Custom branded domains are optional but recommended for customer-facing links.

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What happens if I cancel?

Your links continue to work (if you used custom domain you own), but you lose access to the dashboard and analytics. Always export your data first. Depends on your plan. Most plans offer generous or unlimited link creation. Yes! Use CSV import to bulk import existing links with UTM parameters.

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How long is data retained?

Check your plan details. Most plans offer 1-2 years of detailed analytics, with aggregated data retained longer.

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Support & Resources

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Documentation

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Get Help

  • Support Email: [Check your account for support contact]
  • Help Center: [Link to help center if available]
  • Community: [Link to community/forum if available]
  • Live Chat: [If available]

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Stay Updated

  • Product Updates: Watch for in-app notifications
  • Blog: [Link to blog if available]
  • Social Media: Follow for tips and updates

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What’s Next?

Ready to dive in? Here’s what to do next:
  1. ✅ Create your first link - Get started with the basics
  2. ✅ Set up folders - Organize your campaigns
  3. ✅ Create a template - Save time on future links
  4. ✅ Invite your team - Collaborate effectively
  5. ✅ Set up custom domain - Brand your short links (optional)
Welcome to linkutm! Let’s make your marketing tracking effortless. 🚀