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Tags

Learn how to use color-coded tags to organize and categorize your links in linkutm.

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Overview

Tags are color-coded labels that help you quickly categorize, identify, and filter your links. They provide a flexible way to add context to your links beyond folder organization, making it easy to spot and manage links at a glance.

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Available Tag Colors

linkutm offers six color-coded tag options:
  • 🔴 Red
  • 🟡 Yellow
  • 🟢 Green
  • 🔵 Blue
  • 🟣 Purple
  • 🟤 Brown
Each color can be assigned custom meanings based on your workflow and needs.
  1. Create a new link
  2. Find the Tags section
  3. Click Add Tag
  4. Select a color
  5. Optionally add a label/name for the tag
  6. Save your link
  1. Find the link you want to tag
  2. Click Edit
  3. Add or change tags in the Tags section
  4. Save changes

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Multiple Tags

  • Add multiple tags to a single link
  • Combine colors for multi-dimensional categorization
  • Example: Red (Priority) + Blue (Social Media) + Green (Active)

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Tag Organization Strategies

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By Priority Level

Use colors to indicate urgency or importance:
  • 🔴 Red: High priority, urgent
  • 🟡 Yellow: Medium priority, attention needed
  • 🟢 Green: Low priority, routine
Use Case: Quickly identify which campaigns need immediate attention.

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By Campaign Status

Track the lifecycle of your campaigns:
  • 🟢 Green: Active, live campaigns
  • 🟡 Yellow: Scheduled, coming soon
  • 🔵 Blue: Testing, draft
  • 🟤 Brown: Completed, archived
  • 🔴 Red: Paused, issues
Use Case: Understand campaign status at a glance.

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By Marketing Channel

Categorize by platform or channel:
  • 🔵 Blue: Social media (Facebook, Instagram, Twitter)
  • 🟡 Yellow: Email marketing
  • 🔴 Red: Paid advertising (Google Ads, Facebook Ads)
  • 🟢 Green: Organic/SEO
  • 🟣 Purple: Events and offline
  • 🟤 Brown: Partnerships and affiliates
Use Case: Filter links by marketing channel quickly.

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By Performance

Track how well links are performing:
  • 🟢 Green: Exceeding goals
  • 🟡 Yellow: Meeting expectations
  • 🔴 Red: Underperforming, needs optimization
Use Case: Quick performance monitoring and prioritization.

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By Content Type

Organize by what you’re promoting:
  • 🔵 Blue: Product pages
  • 🟢 Green: Blog content
  • 🟡 Yellow: Landing pages
  • 🟣 Purple: Events/Webinars
  • 🔴 Red: Special offers/Sales
  • 🟤 Brown: Resources/Downloads
Use Case: Track performance by content type.

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By Team or Department

For larger organizations:
  • 🔵 Blue: Marketing team
  • 🟢 Green: Sales team
  • 🟡 Yellow: Product team
  • 🟣 Purple: Customer success
  • 🔴 Red: Executive/Leadership
  • 🟤 Brown: External partners
Use Case: Manage multi-team link ownership.

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By Client (For Agencies)

Assign colors to different clients:
  • 🔴 Red: Client A
  • 🟡 Yellow: Client B
  • 🟢 Green: Client C
  • 🔵 Blue: Client D
  • 🟣 Purple: Client E
  • 🟤 Brown: Internal
Use Case: Quickly identify client-specific links.

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Managing Tags

Filter by Tag:
  1. Go to Links page
  2. Click Filter or Tags filter
  3. Select one or more tag colors
  4. View only links with those tags
Multiple Tag Filtering:
  • Select multiple colors to find links with any of those tags
  • Narrow down results with precision
  • Combine with other filters (folders, dates, etc.)

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Removing Tags

Single Link:
  1. Edit the link
  2. Click the X on the tag you want to remove
  3. Save changes
Multiple Links:
  1. Select multiple links (if bulk editing supported)
  2. Choose Remove Tags from bulk actions
  3. Select tags to remove
  4. Confirm

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Changing Tags

  1. Edit the link
  2. Remove old tag
  3. Add new tag
  4. Save changes

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Tag Best Practices

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Create a Tag System

Document Your System
  • Define what each color represents
  • Share with your team
  • Keep it consistent across projects
Example Tag Legend: 
🔴 Red = High Priority / Urgent
🟡 Yellow = Needs Review / Attention
🟢 Green = Active / Approved
🔵 Blue = Social Media Campaigns
🟣 Purple = Events
🟤 Brown = Archive / Completed

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Keep It Simple

Don’t Over-Tag
  • Use 1-3 tags per link maximum
  • Too many tags reduce clarity
  • Focus on the most important categorization
Be Consistent
  • Apply the same logic across all links
  • Train team members on tag meanings
  • Regular audits to maintain consistency

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Combine with Folders

Use Both for Better Organization Folders: Broad categorization (project, time period, client) Tags: Specific attributes (status, priority, channel) Example: 
Folder: 2024 Q1 Campaigns
Tags: 🔵 Blue (Social), 🟢 Green (Active), 🔴 Red (High Priority)

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Regular Maintenance

Review Tags Periodically
  • Update statuses as campaigns progress
  • Remove outdated tags
  • Consolidate similar tagging approaches
Archive with Tags
  • Use 🟤 Brown or specific color for archived links
  • Easy to filter out completed campaigns
  • Keeps main view clean

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Advanced Tag Usage

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Tag-Based Reporting

Filter analytics by tags:
  1. Go to Analytics
  2. Apply tag filter
  3. View performance by tag category
  4. Compare different tagged groups
Insights:
  • Which channels perform best (if tagged by channel)
  • Priority vs. performance correlation
  • Status-based performance tracking

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Tag Automation with Templates

Create templates with default tags:
  1. Create a UTM template
  2. Set default tags
  3. Apply template to new links
  4. Tags automatically added
Example Templates:
  • “Social Media Campaign Template” → Auto-tagged 🔵 Blue
  • “Email Newsletter Template” → Auto-tagged 🟡 Yellow
  • “High Priority Launch Template” → Auto-tagged 🔴 Red

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Bulk Tag Operations

Efficiently manage multiple links: Add Tags to Multiple Links:
  1. Select links (checkbox or select all)
  2. Click Bulk Actions
  3. Choose Add Tags
  4. Select tag colors
  5. Apply to all selected
Change Tags in Bulk:
  1. Filter by existing tag
  2. Select all results
  3. Remove old tag, add new tag
  4. Update all at once
Search for links by tag:
  1. Use the search/filter functionality
  2. Select tag colors as criteria
  3. Combine with keyword search
  4. Find exactly what you need

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Real-World Tag Examples

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Example 1: Marketing Agency

Setup:
  • 🔴 Red: Urgent client requests
  • 🟡 Yellow: Needs client approval
  • 🟢 Green: Active campaigns
  • 🔵 Blue: Social media
  • 🟣 Purple: Email campaigns
  • 🟤 Brown: Completed/Archived
Link Example:
  • Folder: “Client A - Q1 2024”
  • Tags: 🔵 Blue (Social) + 🟢 Green (Active)
  • Link: Instagram campaign link

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Example 2: E-commerce Business

Setup:
  • 🔴 Red: Flash sales
  • 🟡 Yellow: Regular promotions
  • 🟢 Green: Organic content
  • 🔵 Blue: Product launches
  • 🟣 Purple: Seasonal campaigns
  • 🟤 Brown: Test links
Link Example:
  • Folder: “Summer 2024”
  • Tags: 🔴 Red (Flash Sale) + 🟣 Purple (Seasonal)
  • Link: 24-hour summer sale link

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Example 3: SaaS Company

Setup:
  • 🔴 Red: Critical (high-value prospects)
  • 🟡 Yellow: Trial signups
  • 🟢 Green: Approved for use
  • 🔵 Blue: Feature announcements
  • 🟣 Purple: Webinars/Events
  • 🟤 Brown: Educational content
Link Example:
  • Folder: “Product Launch Q2”
  • Tags: 🔵 Blue (Feature) + 🟢 Green (Approved) + 🔴 Red (Critical)
  • Link: Major feature launch announcement

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Example 4: Content Team

Setup:
  • 🔴 Red: Trending/Time-sensitive
  • 🟡 Yellow: Needs SEO review
  • 🟢 Green: Published and live
  • 🔵 Blue: Evergreen content
  • 🟣 Purple: Guest posts/Collaborations
  • 🟤 Brown: Draft/Internal
Link Example:
  • Folder: “Blog - May 2024”
  • Tags: 🟢 Green (Live) + 🔵 Blue (Evergreen)
  • Link: Educational blog post

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Tag vs. Folder: When to Use What?

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Use Folders When:

  • Organizing by project or client
  • Grouping by time period
  • Creating major categories
  • Need hierarchical structure

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Use Tags When:

  • Marking status or priority
  • Categorizing by type or channel
  • Need multi-dimensional categorization
  • Want quick visual identification
  • Links belong to multiple categories

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Use Both When:

  • Need comprehensive organization
  • Managing complex campaigns
  • Working with large teams
  • Require detailed filtering and reporting

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Troubleshooting

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Tags Not Visible

Problem: Can’t see tags on links Solutions:
  • Check display settings
  • Ensure tags are saved to link
  • Refresh the page
  • Verify browser compatibility

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Filter Not Working

Problem: Tag filter not showing expected results Solutions:
  • Verify the tag is actually applied to links
  • Check if combining with other filters
  • Clear all filters and try again
  • Ensure you’re in the correct project/workspace

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Lost Tag Meanings

Problem: Team members don’t remember what colors mean Solutions:
  • Document tag system in team wiki
  • Create a tag legend in project settings
  • Regular team training
  • Post tag guide in workspace

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Tips for Success

  1. Start with 3-4 Colors: Don’t use all colors immediately
  2. Document Your System: Write down what each color means
  3. Train Your Team: Ensure everyone uses tags consistently
  4. Review Monthly: Update tags as campaigns evolve
  5. Combine Strategically: Use folders + tags for best results
  6. Visual Scanning: Tags make visual identification fast
  7. Audit Regularly: Check for consistency and accuracy

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Integration with Other Features

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Analytics

  • Filter analytics reports by tags
  • Track performance by tag category
  • Compare tagged groups
  • Learn more

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Templates

  • Include default tags in templates
  • Automate tag application
  • Ensure consistency
  • Learn more

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Bulk Operations

  • Apply tags to multiple links at once
  • Update tags in bulk
  • Export links by tag
  • Learn more

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Team Collaboration

  • Share tagging conventions
  • Track who created/modified tags
  • Team-wide consistency
  • Learn more

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Need Help?

For questions about tags or link organization, contact our support team or explore our guides.