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What it is

Tags are color-coded labels on links. Each link can have many tags. Each tag belongs to one workspace. Use them for any cross-cutting attribute that doesn’t fit a single flat folder.

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When to use it

  • Status: active, paused, draft.
  • Channel cohort: paid-search, paid-social, email.
  • Quarterly review: q2-2025, q3-2025.
  • A/B variants you might compare across campaigns.

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How to use it

1

Create a tag

Sidebar → Folders & Tags → Create tag. Name it (case-insensitive unique per workspace), pick a hex color (default orange).
2

Apply on a link

From the link builder or the Links list: select the link → Tags → pick one or more.
3

Bulk-tag

On the Links list: select multiple links → Bulk Tag → add tags.
  • Add mode appends without removing existing tags.
Create Tag modal - name field and color picker

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Real-world example

Content team running a quarterly content audit:
TagColorMeaning
evergreenGreenAlways-on content
seasonalYellowTied to a season/holiday
experimentPurpleA/B test variants
archive-q1-2025GrayLast quarter, retained for reporting
A single link can be seasonal + experiment. Folder might be Email Campaigns.

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Common mistakes

Creating folders for each status (active, paused)? Use tags. Folders are separate containers for links, not nested hierarchies.
Tag names are case-insensitive unique per workspace. Email and email collide.
More than 8-10 colors becomes visual noise. Reuse colors with distinct names.

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Edge cases

Tag limit. Each workspace has a maximum number of tags. Hitting it returns a clear error.
Deleting a tag removes it from every link automatically. Click history is unaffected.