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Folders vs tags: Use folders for primary grouping (one per link) — by campaign, client, or channel. Use tags for cross-cutting labels a link can belong to many of — status, quarter, experiment flag. Think of a folder as the filing cabinet drawer and tags as sticky notes on the file.

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What it is

Folders are flat containers for organizing links inside a workspace. Each folder is separate; folders don’t support nesting. Each link belongs to zero or one folder. Unfiled links live in Unsorted.
Folders and Tags page - folder list with color indicators and tags panel

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When to use it

  • 30+ links per workspace.
  • Per-campaign or per-client grouping.
  • Anytime your link list takes more than a glance to scan.
If you only need light grouping, tags are cheaper - links can have many tags but only one folder.

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How to use it

1

Create a folder

Sidebar -> Folders -> Folders & Tags. Name it (case-insensitive unique per workspace), pick a color.
2

Set a default

Mark one folder as Default. The link builder UI uses this as the pre-selected folder when you create a new link. Only one default at a time per workspace.
3

Move links in

From the link list: select links -> Move to folder.
Create Folder modal - name field and 8-color picker

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Real-world example

Agency managing two clients: 
Acme Corp
Acme Corp - Paid Search
Acme Corp - Paid Social
Acme Corp - Email
Acme Corp - Organic
Globex Co
Globex Co - Q2 Launch
Globex Co - Brand Awareness

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Common mistakes

Putting 800 links in “All Campaigns” defeats the point. Split links into separate folders by campaign, client, or quarter.
Folder names are case-insensitive unique per workspace. Email and email collide.
Folders don’t contain other folders. Use clear folder names, such as Q2 Launch - Email, or use tags for cross-cutting labels.