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What it is

The Templates page shows all workspace templates with usage counts, status, and edit/delete actions.

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When to use it

  • Quarterly cleanup of unused templates.
  • Auditing which channels actually drive volume.
  • Renaming templates after a brand/strategy shift.

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How to manage them

1

List view

Sidebar → UTM Templates. Default sort: active templates first, then most-recently-created.
2

Search

Search matches name, description, source, medium, campaign - useful when you have 50+ templates.
3

See usage

Each template shows the usage count - how many times it’s been applied to a link. Templates with 0 uses after a month are candidates for cleanup.
4

Edit

Click any template → Edit. Update name, description, or any UTM field. Past links unaffected.
5

Delete

Delete: permanent. Past links keep their values, but the template is gone.
UTM Templates - template row with Edit, Duplicate, and Delete action buttons visible

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Real-world example

Quarterly audit of an agency workspace:
TemplateUsesAction
Google Brand Search412Keep
Newsletter - generic287Keep
Test - Don’t Use0Delete
Old Logo Refresh6Delete (retired strategy)

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Common mistakes

Past links keep their original values. Edits affect future applications only.

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Edge cases

Use the Most-used templates section on the UTM Templates page to identify high-leverage templates worth refining.