When to use it
- Quarterly cleanup of unused templates.
- Auditing which channels actually drive volume.
- Renaming templates after a brand/strategy shift.
How to manage them
1
List view
Sidebar → UTM Templates. Default sort: active templates first, then most-recently-created.
2
Search
Search matches name, description, source, medium, campaign - useful when you have 50+ templates.
3
See usage
Each template shows the usage count - how many times it’s been applied to a link. Templates with 0 uses after a month are candidates for cleanup.
4
Edit
Click any template → Edit. Update name, description, or any UTM field. Past links unaffected.
5
Delete
Delete: permanent. Past links keep their values, but the template is gone.
Real-world example
Quarterly audit of an agency workspace:Common mistakes
Editing a template assuming retroactive changes
Editing a template assuming retroactive changes
Past links keep their original values. Edits affect future applications only.
Edge cases
Use the Most-used templates section on the UTM Templates page to identify high-leverage templates worth refining.