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What it is

linkutm doesn’t have a separate “project” entity. The equivalent is a separate folder inside a workspace. Use one folder per campaign, brand, or client initiative when you don’t need full data isolation. Folders are flat. They don’t support nesting, parent/child relationships, or linked folder structures.

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When to use folder-as-project

NeedUse
Data isolation, separate billing, separate membersA new workspace
Logical grouping, shared team, shared domainA folder
Per-campaign trackingA folder
Per-quarter rollupA folder
If multiple stakeholders need access but shouldn’t see each other’s links, use workspaces. If everyone on the team already sees everything, use folders.

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How to set up

1

Create separate folders for each project

Sidebar -> Folders -> New Folder. Examples: Q2 Launch, Brand Refresh, Client: Globex.
2

Create additional folders for channels if needed

If you want to separate channels, create each one as its own folder. For example: Q2 Launch - Paid Search, Q2 Launch - Paid Social, Q2 Launch - Email, Q2 Launch - Organic.
3

Set a default folder

Make the active project the Default folder. The link builder UI pre-selects it for new links unless you pick another.
4

Apply tags for cross-project attributes

experiment, evergreen, paused - cross-cuts every project. See Tags.

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Real-world example

Internal SaaS marketing team running three projects in one workspace: 
Workspace: Acme Marketing

Folders:
- Q2 Product Launch
- Q2 Product Launch - Paid Search
- Q2 Product Launch - Paid Social
- Q2 Product Launch - Email
- Q2 Product Launch - PR
- Lifecycle Email
- Lifecycle Email - Onboarding
- Lifecycle Email - Retention
- Lifecycle Email - Win-back
- Always-On
- Always-On - Brand Search
- Always-On - Organic CTA
Tags: experiment, paused, seasonal - apply across folders.

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Common mistakes

Workspaces are heavy: separate billing, separate domains, separate members. If you don’t need isolation, use a folder.
Folders are separate, flat containers. Use naming conventions or tags to represent channel, quarter, or status instead of nesting folders.
Once a project ends, deactivate or delete its folder. Use archive on links if you want them out of default views but kept for analytics.

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Edge cases

Default folder logic. Only one default per workspace. Setting a new default unsets the old one automatically.