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What it is

Every click on a linkutm short URL is logged with rich context. The Analytics page surfaces aggregations at workspace and per-link level.

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What’s tracked per click

Every click captures:
What you seeNotes
TimeWhen the click happened
Country, region, cityBased on the visitor’s IP address
DeviceMobile, tablet, or desktop
Browser & OSChrome, Safari, iOS, Android, etc.
ReferrerWhere they came from — the site or app that sent them to your link

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When to use it

  • Daily - see clicks over time at a glance.
  • Per-link - debug “is this link working” or compare creative variants.
  • Workspace-level - channel mix, top performing links, top countries, top sources.
Pair with a real product analytics tool (GA4, Mixpanel, Amplitude) for funnel/conversion metrics. linkutm shows clicks → other tools show what happened next.

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What the Analytics page shows

  • Total clicks in the date window.
  • Unique visitors (distinct IPs).
  • Conversion rate = unique / total clicks (rough proxy).
  • Top links by click count.
  • Clicks over time - daily series, fills 0 for empty days.
  • Top countries - bar / map visualization.
  • Top sources - by utm_source of the originating link.
Workspace Analytics - Total Clicks, Unique Visitors, Countries, conversion rate, Clicks Over Time bar chart, Traffic Sources, Top Links, and Geographic Distribution
Per-link analytics - Total Clicks, Unique Users, Referrers, Devices counters, and Link Activity line chart
Per-link analytics - Browsers table, Referrers, UTM Tags panel, and OS breakdown
Per-link analytics - OS table and Devices donut chart showing Mobile, Desktop, and Tablet split
Per-link analytics Countries - world map with US hovered showing visit count tooltip, country table below

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Real-world example

After a Q2 launch: 
Workspace analytics, last 30 days:
- 18,420 clicks across 24 links
- 11,238 unique visitors (61% conversion proxy)
- Top source: google (cpc) - 8.3k clicks
- Top country: US - 12.1k
- Top device: mobile - 11.2k

Per-link: q2-launch-google
- 8,302 clicks
- 73% mobile, 24% desktop, 3% tablet
- Top referrer: Direct (typed/QR/in-app browser)
- Top country breakdown: US 71%, UK 9%, CA 6%
This tells the marketer: Google ads driving most volume, mostly mobile, mostly US - optimize landing page for mobile US, expand UK budget.
Analytics date range picker - preset options (Last 7 days, Last 30 days, etc.) and dual-month calendar for custom ranges

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Common mistakes

A click is not a sale, signup, or page view. Pair with GA/Mixpanel/Amplitude (using the appended UTMs) for downstream events.
Some referrers are crawlers (Slack, Twitter, etc. when fetching OG previews). The system identifies common ones via UA pattern (Slack, WhatsApp, LinkedIn-bot, etc.) and labels them in the referrer column.
Each workspace has a retention window for click data. Queries that ask for older data are silently clipped to the start of the window.

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Edge cases

Retention window. Queries are automatically capped to your plan’s retention window. Data beyond the window isn’t returned.
Reset analytics per link. A link’s click history can be wiped (resets click counter to 0 and deletes its link_clicks rows). Use sparingly - the data is gone.