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Every click on a linkutm short link is logged with details about where the visitor came from, what device they used, and their location. The Analytics page shows this as charts and tables at the workspace level and per individual link.

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What’s tracked per click

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When to use it

  • Check workspace-level performance to see which channels are driving the most traffic.
  • Open a specific link to debug whether it’s working or compare two creative variants.
  • Share the workspace analytics view with stakeholders for a channel performance overview.
  • Export link data as CSV for client reports or offline analysis (Links → Export).
Pair with a product analytics tool (GA4, Mixpanel, Amplitude) for funnel and conversion data. linkutm shows clicks. Your other tools show what happened after.

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What the Analytics page shows

  • Total clicks in the date window.
  • Unique visitors.
  • Top links by click count.
  • Clicks over time: daily chart.
  • Top countries: bar and map view.
  • Top sources: by utm_source of the originating link.
Workspace Analytics - Total Clicks, Unique Visitors, Countries, conversion rate, Clicks Over Time bar chart, Traffic Sources, Top Links, and Geographic Distribution

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Real-world example

After a Q2 launch:
This tells the marketer: Google Ads drove most volume, mostly mobile, mostly US. Optimize the landing page for mobile US and consider expanding the UK budget.
Analytics date range picker - preset options (Last 7 days, Last 30 days, etc.) and dual-month calendar for custom ranges

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Common mistakes

A click is not a sale, signup, or page view. Pair with GA4 or Mixpanel using the UTMs attached to your links for downstream events.
Platforms like Slack and WhatsApp automatically fetch link previews when someone pastes a URL. These preview fetches are filtered out and not counted as clicks.
Each workspace has a data retention window. Queries for older data are automatically cut off at the start of the window.

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Edge cases

Retention window. Queries are capped to your plan’s retention window. Data older than the window is not returned.