What it is
Any short link in linkutm can be rendered as a QR code. The QR encodes the short URL - scanning it triggers the same redirect (and the same UTM tracking) as a click.When to use it
- Print: flyers, business cards, packaging.
- Events: trade-show booths, conference signage.
- TV / video overlays.
- Restaurants, retail - anywhere the audience holds a phone but can’t type.
How to use it
Generate QR
Click QR Code in the link details. The system renders a downloadable PNG/SVG/JPEG of the QR encoding the short URL.

Real-world example
Coffee shop loyalty stamp card:go.acme-cafe.com/cafe-loyalty on every receipt. Analytics shows scans by region (which store), device (iOS vs Android), time of day.
Common mistakes
QR encoding the destination directly
QR encoding the destination directly
Bypasses linkutm - no click tracking, no UTM consistency. Always encode the short URL, not the long destination.
Editing the link after print
Editing the link after print
Changing the slug breaks every printed QR. Lock the slug before you commit to print.
Edge cases
Pixel-firing links insert a brief HTML interstitial before redirect. QR scans that happen inside an in-app browser may render the interstitial visibly. Not a problem for tracking accuracy.