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What it is

Any short link in linkutm can be rendered as a QR code. The QR encodes the short URL - scanning it triggers the same redirect (and the same UTM tracking) as a click.

When to use it

  • Print: flyers, business cards, packaging.
  • Events: trade-show booths, conference signage.
  • TV / video overlays.
  • Restaurants, retail - anywhere the audience holds a phone but can’t type.

How to use it

1

Find your link

Sidebar → Links → click into a link.
2

Generate QR

Click QR Code in the link details. The system renders a downloadable PNG/SVG/JPEG of the QR encoding the short URL.
3

Download and use

Download the high-res QR.
QR code generator - size slider, color pickers, format selector, and Download PNG button

Real-world example

Coffee shop loyalty stamp card:
Destination:  https://acme-cafe.com/loyalty
utm_source:   in_store
utm_medium:   qr_code
utm_campaign: loyalty_v2
Custom slug:  cafe-loyalty
Print QR for go.acme-cafe.com/cafe-loyalty on every receipt. Analytics shows scans by region (which store), device (iOS vs Android), time of day.

Common mistakes

Bypasses linkutm - no click tracking, no UTM consistency. Always encode the short URL, not the long destination.

Edge cases

Pixel-firing links insert a brief HTML interstitial before redirect. QR scans that happen inside an in-app browser may render the interstitial visibly. Not a problem for tracking accuracy.