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Team Collaboration Overview

Learn how to collaborate with your team effectively in linkutm.

Overview

linkutm’s team collaboration features allow you to work seamlessly with colleagues, manage permissions, track activity, and maintain organized workflows across your organization.

Team Features

Team Members

Add and Manage Team Members:
  • Invite colleagues via email
  • Assign roles and permissions
  • Track member activity
  • Manage member status
  • Remove members when needed
Member Information:
  • Name and email
  • Profile picture
  • Role and permissions
  • Join date
  • Last active
  • Links created count

Inviting Team Members

How to Invite:
  1. Navigate to Team Settings:
    • Go to DashboardTeam
    • Or SettingsTeam Members
  2. Click Invite:
    • Click Invite Member or + Add Member
    • Enter email address
    • Assign role
    • Set permissions
    • Send invitation
  3. Member Receives Invitation:
    • Email invitation sent
    • Click link to accept
    • Create account or log in
    • Join workspace
  4. Track Invitation Status:
    • Pending: Invitation sent, not accepted
    • Active: Member joined and active
    • Declined: Member declined invitation
    • Inactive: Member deactivated

Member Status

Status Types: Pending
  • Invitation sent but not accepted
  • Cannot access workspace yet
  • Resend invitation if needed
  • Cancel invitation if needed
Active
  • Full access to workspace
  • Creating and managing links
  • Contributing to campaigns
  • Full collaboration
Inactive
  • Temporarily disabled access
  • Preserves historical data
  • Can be reactivated
  • No workspace access
Declined
  • Member declined invitation
  • Can be re-invited
  • No access granted

Roles and Permissions

Role Types

Admin
  • Full access to all features
  • Manage team members
  • Configure workspace settings
  • Manage billing
  • Delete links and campaigns
  • Access all projects
Manager
  • Create and manage links
  • View all team links
  • Manage templates and parameters
  • View analytics
  • Cannot manage team members
  • Cannot access billing
Member
  • Create and manage own links
  • View shared links (based on settings)
  • Use templates
  • View own analytics
  • Limited administrative access
Viewer
  • View-only access
  • See links and analytics
  • Cannot create or edit links
  • Cannot change settings
  • Good for stakeholders and clients

Custom Roles

Create custom roles with specific permissions: Permission Categories: Link Management:
  • Create links
  • Edit own links
  • Edit any link
  • Delete own links
  • Delete any link
  • View all links
Template & Parameter Management:
  • Create templates
  • Edit templates
  • Delete templates
  • Manage parameters
Analytics:
  • View own link analytics
  • View all link analytics
  • Export data
  • View real-time data
Settings:
  • Manage workspace settings
  • Manage integrations
  • Configure UTM rules
  • Manage link shorteners
Team:
  • Invite members
  • Edit member roles
  • Remove members
  • View activity log
Example Custom Role:
Role: Content Creator
Permissions:
- ✅ Create links
- ✅ Edit own links
- ✅ Use templates
- ✅ View own analytics
- ❌ Delete links
- ❌ Manage team
- ❌ Access settings

Workspaces and Projects

Workspaces

What is a Workspace?
  • Top-level organization
  • Contains multiple projects
  • Team members belong to workspace
  • Shared settings and billing
Use Cases:
  • Company workspace
  • Agency workspace (one per agency)
  • Department workspace
Workspace Features:
  • Multiple projects
  • Team member management
  • Centralized billing
  • Shared resources

Projects

What is a Project?
  • Sub-level within workspace
  • Campaign or client grouping
  • Project-specific settings
  • Links belong to projects
Use Cases:
  • Client projects (for agencies)
  • Campaign projects
  • Product line projects
  • Regional projects
Project Features:
  • Project-specific links
  • Custom UTM rules
  • Default link shortener
  • Folder organization
  • Team member assignment
Example Structure:
Workspace: Acme Marketing Agency
├── Project: Client A - Fashion Brand
│   ├── Team: Designer, Content Manager
│   └── Links: Social media campaigns
├── Project: Client B - Tech Startup
│   ├── Team: Marketing Manager, Analyst
│   └── Links: Product launch campaigns
└── Project: Internal Marketing
    ├── Team: Full team
    └── Links: Agency promotion

Switching Workspaces and Projects

Workspace Switcher:
  • Located in sidebar or header
  • Click to see available workspaces
  • Select to switch
  • View member count
Project Switcher:
  • Dropdown in header or sidebar
  • Shows all projects you have access to
  • Switch between projects
  • View project stats

Team Activity Tracking

Activity Log

What’s Tracked:
  • Link created
  • Link edited
  • Link deleted
  • Template created/edited
  • Parameter added
  • Member invited
  • Settings changed
  • Integrations configured
Activity Details:
  • Who performed the action
  • What action was taken
  • When it occurred
  • Which link/resource affected
  • Previous vs. new values (for edits)
Viewing Activity:
  1. Navigate to TeamActivity or Activity Log
  2. See chronological list of actions
  3. Filter by:
    • Team member
    • Action type
    • Date range
    • Project
    • Resource type
Use Cases:
  • Audit team actions
  • Track changes to links
  • Identify who created what
  • Troubleshoot issues
  • Compliance and accountability

Member Performance

Track Individual Contributions:
  • Links created by member
  • Templates created
  • Links edited
  • Click performance of member’s links
  • Activity level
Use For:
  • Performance reviews
  • Workload balancing
  • Recognizing top performers
  • Training opportunities

Team Best Practices

Onboarding New Members

Onboarding Checklist:
  1. ✅ Send invitation with welcome message
  2. ✅ Assign appropriate role
  3. ✅ Share team documentation and standards
  4. ✅ Provide access to relevant projects
  5. ✅ Introduce UTM naming conventions
  6. ✅ Share templates library
  7. ✅ Schedule training session
  8. ✅ Assign onboarding buddy

Communication

Document Standards:
  • UTM naming conventions
  • Folder organization strategy
  • Tag usage guidelines
  • Template usage guide
  • Link creation workflow
Regular Check-ins:
  • Weekly team syncs
  • Monthly performance reviews
  • Quarterly planning sessions
  • Ad-hoc troubleshooting

Organization

Folder Strategy:
  • Clear folder hierarchy
  • Consistent naming
  • Archive old campaigns
  • Document folder purposes
Tag System:
  • Define tag meanings
  • Consistent application
  • Color code standards
  • Team training
Template Library:
  • Maintain template quality
  • Regular template audits
  • Document template usage
  • Retire obsolete templates

Access Control

Principle of Least Privilege:
  • Grant minimum necessary permissions
  • Use custom roles effectively
  • Regular permission audits
  • Remove access when no longer needed
Security:
  • Strong password requirements
  • Enable 2FA (if available)
  • Regular security training
  • Monitor suspicious activity

Collaboration Workflows

Campaign Creation Workflow

Example Process:
  1. Planning (Manager):
    • Create project or folder
    • Define campaign goals
    • Set up UTM template
  2. Execution (Members):
    • Create links using template
    • Add to designated folder
    • Tag appropriately
    • Add notes for context
  3. Review (Manager):
    • Check link consistency
    • Verify UTM parameters
    • Approve links
  4. Launch (Members):
    • Distribute links
    • Monitor performance
    • Report issues
  5. Analysis (Analyst/Manager):
    • Review analytics
    • Generate reports
    • Share insights
    • Optimize

Agency Client Management

Per-Client Setup:
  1. Create Client Project:
    • New project per client
    • Client name in project name
    • Client-specific settings
  2. Assign Team:
    • Account manager
    • Specialist (PPC, Social, etc.)
    • Analyst
    • Set permissions
  3. Organize Resources:
    • Client-specific templates
    • Folder structure
    • UTM rules
    • Link shortener (client domain)
  4. Reporting:
    • Scheduled reports
    • Client dashboard access (viewer role)
    • Regular check-ins

Team Analytics

Team Performance Metrics

Collective Metrics:
  • Total links created by team
  • Total clicks across team
  • Conversion performance
  • Team velocity (links/week)
Individual Metrics:
  • Links created per member
  • Click performance
  • Template usage
  • Activity level
Project Metrics:
  • Performance by project
  • Team efficiency by project
  • Project ROI
  • Resource allocation

Leaderboards (If Available)

Motivate and Recognize:
  • Top link creators
  • Most clicks generated
  • Best conversion rates
  • Most active members
Use For:
  • Friendly competition
  • Recognition
  • Identifying best practices
  • Training opportunities

Managing Team Size

Small Teams (2-5 members)

Structure:
  • Flat hierarchy
  • Everyone has similar permissions
  • Shared responsibility
  • Informal communication
Best Practices:
  • Simple folder structure
  • Fewer templates
  • Open collaboration
  • Regular check-ins

Medium Teams (6-20 members)

Structure:
  • Defined roles (Admin, Managers, Members)
  • Project-based organization
  • Specialized responsibilities
  • Structured communication
Best Practices:
  • Clear folder hierarchy
  • Well-maintained templates
  • Regular team meetings
  • Documentation important

Large Teams (20+ members)

Structure:
  • Multiple workspaces or projects
  • Hierarchical roles
  • Department-based organization
  • Formal processes
Best Practices:
  • Comprehensive documentation
  • Extensive template library
  • Strict UTM rules
  • Regular training
  • Dedicated administrators

Removing Team Members

Offboarding Process

Steps:
  1. Prepare for Removal:
    • Identify links/resources owned by member
    • Reassign ownership if needed
    • Document their work
    • Export any necessary data
  2. Remove Access:
    • Go to Team settings
    • Find team member
    • Click Remove or Deactivate
    • Confirm removal
  3. Options:
    • Delete: Completely remove (not recommended)
    • Deactivate: Preserve data, remove access (recommended)
  4. After Removal:
    • Links created remain (attributed to member)
    • Analytics data preserved
    • Activity log maintains history
    • Can reactivate if needed
What Happens to Their Links:
  • Links remain active
  • Analytics continue tracking
  • Ownership can be transferred
  • Historical data preserved

Security and Privacy

Data Access

What Team Members Can See:
  • Links they have permission to view
  • Project analytics (based on role)
  • Team member info (limited)
  • Activity relevant to them
What They Cannot See (by default):
  • Billing information (unless admin)
  • Other projects without access
  • Personal data of other members
  • Sensitive settings (unless admin)

Audit Trail

Comprehensive Logging:
  • All team actions logged
  • Immutable activity history
  • Compliance support
  • Security monitoring
Retention:
  • Activity log retention (varies by plan)
  • Export logs for long-term storage
  • Audit support

Need Help?

For questions about team collaboration or member management, contact our support team or explore our comprehensive guides.