Team Collaboration Overview
Learn how to collaborate with your team effectively in linkutm.Overview
linkutm’s team collaboration features allow you to work seamlessly with colleagues, manage permissions, track activity, and maintain organized workflows across your organization.Team Features
Team Members
Add and Manage Team Members:- Invite colleagues via email
- Assign roles and permissions
- Track member activity
- Manage member status
- Remove members when needed
- Name and email
- Profile picture
- Role and permissions
- Join date
- Last active
- Links created count
Inviting Team Members
How to Invite:-
Navigate to Team Settings:
- Go to Dashboard → Team
- Or Settings → Team Members
-
Click Invite:
- Click Invite Member or + Add Member
- Enter email address
- Assign role
- Set permissions
- Send invitation
-
Member Receives Invitation:
- Email invitation sent
- Click link to accept
- Create account or log in
- Join workspace
-
Track Invitation Status:
- Pending: Invitation sent, not accepted
- Active: Member joined and active
- Declined: Member declined invitation
- Inactive: Member deactivated
Member Status
Status Types: Pending- Invitation sent but not accepted
- Cannot access workspace yet
- Resend invitation if needed
- Cancel invitation if needed
- Full access to workspace
- Creating and managing links
- Contributing to campaigns
- Full collaboration
- Temporarily disabled access
- Preserves historical data
- Can be reactivated
- No workspace access
- Member declined invitation
- Can be re-invited
- No access granted
Roles and Permissions
Role Types
Admin- Full access to all features
- Manage team members
- Configure workspace settings
- Manage billing
- Delete links and campaigns
- Access all projects
- Create and manage links
- View all team links
- Manage templates and parameters
- View analytics
- Cannot manage team members
- Cannot access billing
- Create and manage own links
- View shared links (based on settings)
- Use templates
- View own analytics
- Limited administrative access
- View-only access
- See links and analytics
- Cannot create or edit links
- Cannot change settings
- Good for stakeholders and clients
Custom Roles
Create custom roles with specific permissions: Permission Categories: Link Management:- Create links
- Edit own links
- Edit any link
- Delete own links
- Delete any link
- View all links
- Create templates
- Edit templates
- Delete templates
- Manage parameters
- View own link analytics
- View all link analytics
- Export data
- View real-time data
- Manage workspace settings
- Manage integrations
- Configure UTM rules
- Manage link shorteners
- Invite members
- Edit member roles
- Remove members
- View activity log
Workspaces and Projects
Workspaces
What is a Workspace?- Top-level organization
- Contains multiple projects
- Team members belong to workspace
- Shared settings and billing
- Company workspace
- Agency workspace (one per agency)
- Department workspace
- Multiple projects
- Team member management
- Centralized billing
- Shared resources
Projects
What is a Project?- Sub-level within workspace
- Campaign or client grouping
- Project-specific settings
- Links belong to projects
- Client projects (for agencies)
- Campaign projects
- Product line projects
- Regional projects
- Project-specific links
- Custom UTM rules
- Default link shortener
- Folder organization
- Team member assignment
Switching Workspaces and Projects
Workspace Switcher:- Located in sidebar or header
- Click to see available workspaces
- Select to switch
- View member count
- Dropdown in header or sidebar
- Shows all projects you have access to
- Switch between projects
- View project stats
Team Activity Tracking
Activity Log
What’s Tracked:- Link created
- Link edited
- Link deleted
- Template created/edited
- Parameter added
- Member invited
- Settings changed
- Integrations configured
- Who performed the action
- What action was taken
- When it occurred
- Which link/resource affected
- Previous vs. new values (for edits)
- Navigate to Team → Activity or Activity Log
- See chronological list of actions
- Filter by:
- Team member
- Action type
- Date range
- Project
- Resource type
- Audit team actions
- Track changes to links
- Identify who created what
- Troubleshoot issues
- Compliance and accountability
Member Performance
Track Individual Contributions:- Links created by member
- Templates created
- Links edited
- Click performance of member’s links
- Activity level
- Performance reviews
- Workload balancing
- Recognizing top performers
- Training opportunities
Team Best Practices
Onboarding New Members
Onboarding Checklist:- ✅ Send invitation with welcome message
- ✅ Assign appropriate role
- ✅ Share team documentation and standards
- ✅ Provide access to relevant projects
- ✅ Introduce UTM naming conventions
- ✅ Share templates library
- ✅ Schedule training session
- ✅ Assign onboarding buddy
Communication
Document Standards:- UTM naming conventions
- Folder organization strategy
- Tag usage guidelines
- Template usage guide
- Link creation workflow
- Weekly team syncs
- Monthly performance reviews
- Quarterly planning sessions
- Ad-hoc troubleshooting
Organization
Folder Strategy:- Clear folder hierarchy
- Consistent naming
- Archive old campaigns
- Document folder purposes
- Define tag meanings
- Consistent application
- Color code standards
- Team training
- Maintain template quality
- Regular template audits
- Document template usage
- Retire obsolete templates
Access Control
Principle of Least Privilege:- Grant minimum necessary permissions
- Use custom roles effectively
- Regular permission audits
- Remove access when no longer needed
- Strong password requirements
- Enable 2FA (if available)
- Regular security training
- Monitor suspicious activity
Collaboration Workflows
Campaign Creation Workflow
Example Process:-
Planning (Manager):
- Create project or folder
- Define campaign goals
- Set up UTM template
-
Execution (Members):
- Create links using template
- Add to designated folder
- Tag appropriately
- Add notes for context
-
Review (Manager):
- Check link consistency
- Verify UTM parameters
- Approve links
-
Launch (Members):
- Distribute links
- Monitor performance
- Report issues
-
Analysis (Analyst/Manager):
- Review analytics
- Generate reports
- Share insights
- Optimize
Agency Client Management
Per-Client Setup:-
Create Client Project:
- New project per client
- Client name in project name
- Client-specific settings
-
Assign Team:
- Account manager
- Specialist (PPC, Social, etc.)
- Analyst
- Set permissions
-
Organize Resources:
- Client-specific templates
- Folder structure
- UTM rules
- Link shortener (client domain)
-
Reporting:
- Scheduled reports
- Client dashboard access (viewer role)
- Regular check-ins
Team Analytics
Team Performance Metrics
Collective Metrics:- Total links created by team
- Total clicks across team
- Conversion performance
- Team velocity (links/week)
- Links created per member
- Click performance
- Template usage
- Activity level
- Performance by project
- Team efficiency by project
- Project ROI
- Resource allocation
Leaderboards (If Available)
Motivate and Recognize:- Top link creators
- Most clicks generated
- Best conversion rates
- Most active members
- Friendly competition
- Recognition
- Identifying best practices
- Training opportunities
Managing Team Size
Small Teams (2-5 members)
Structure:- Flat hierarchy
- Everyone has similar permissions
- Shared responsibility
- Informal communication
- Simple folder structure
- Fewer templates
- Open collaboration
- Regular check-ins
Medium Teams (6-20 members)
Structure:- Defined roles (Admin, Managers, Members)
- Project-based organization
- Specialized responsibilities
- Structured communication
- Clear folder hierarchy
- Well-maintained templates
- Regular team meetings
- Documentation important
Large Teams (20+ members)
Structure:- Multiple workspaces or projects
- Hierarchical roles
- Department-based organization
- Formal processes
- Comprehensive documentation
- Extensive template library
- Strict UTM rules
- Regular training
- Dedicated administrators
Removing Team Members
Offboarding Process
Steps:-
Prepare for Removal:
- Identify links/resources owned by member
- Reassign ownership if needed
- Document their work
- Export any necessary data
-
Remove Access:
- Go to Team settings
- Find team member
- Click Remove or Deactivate
- Confirm removal
-
Options:
- Delete: Completely remove (not recommended)
- Deactivate: Preserve data, remove access (recommended)
-
After Removal:
- Links created remain (attributed to member)
- Analytics data preserved
- Activity log maintains history
- Can reactivate if needed
- Links remain active
- Analytics continue tracking
- Ownership can be transferred
- Historical data preserved
Security and Privacy
Data Access
What Team Members Can See:- Links they have permission to view
- Project analytics (based on role)
- Team member info (limited)
- Activity relevant to them
- Billing information (unless admin)
- Other projects without access
- Personal data of other members
- Sensitive settings (unless admin)
Audit Trail
Comprehensive Logging:- All team actions logged
- Immutable activity history
- Compliance support
- Security monitoring
- Activity log retention (varies by plan)
- Export logs for long-term storage
- Audit support