Skip to main content

​
What it is

A link with a password set has its password stored on the record. The password is captured at link-creation time and surfaced in the link details so a teammate or recipient knows what to enter when prompted.

​
When to use it

  • Sharing a draft preview with a client before launch (the URL is private; the password is shared context).
  • Sending an embargoed press release where you want to remind the recipient of the embargo password verbally.
  • Tracking which password-keyed campaign a click came from.

​
How to use it

1

Open Advanced

In the create new link panel, click the Advanced button in the bottom bar.
2

Set a password

In the Password Protection field, type a password.
3

Save the link

The password is stored on the link record.
4

Share password separately

If you intend the recipient to enter it on a destination page that requires it, send the password through a different channel than the link.
Advanced settings panel - Password, Click Limit, Expiration date, and iOS/Android redirect fields

​
Real-world example

PR team annotating an embargoed share so the recipient knows the embargo password to use on the destination’s gated landing page: 
Destination:  https://acme.com/press/q2-launch     (gated by acme.com auth)
Password:     ember-2025-jun-7                     (label for recipient)
Tags:         press, embargo
Folder:       PR / Q2 Launch
The destination page enforces the password; linkutm tracks the click and passes the user through.

​
Common mistakes

The current public redirect does not block visitors based on the link’s password - your destination page must enforce access.

​
Edge cases

Password and expiration interact at the redirect layer. Past the expiry date, the link returns 404 Not Found regardless of any password.