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What it is

A link in linkutm = destination URL + UTM parameters + a short code. Visitors hit the short URL; the system records the click and redirects them to the destination with UTMs appended.
Links dashboard - list view showing link title, short URL, destination, tags, click count, and created date
Links dashboard - card/grid view showing the same links as cards with click counts

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When to use it

  • Every campaign URL goes through here. There’s no “untracked” mode.
  • Use bulk import instead if you have 50+ links to migrate.
  • Use a template if you create the same shape of link weekly.

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How to create one

1

Open the builder

Sidebar → Links → Create Link.
2

Destination URL

The page you’re driving traffic to. Must include https:// (or http://). Query strings already on the URL are preserved - UTMs append after.
3

Domain

Pick which short domain to use. Defaults to the workspace’s default domain. Only verified, enabled custom domains are selectable.
4

Custom slug (optional)

The path after your domain. Leave blank for an auto-generated 7-char code (abcd123). Type your own for branded slugs (q2-launch).
Short codes are unique across the entire system. If your slug is taken, you’ll see “Short code already exists” - pick another.
5

Organize (optional)

Drop into a folder and add tags. Both are workspace-scoped and useful for filtering large link lists.
6

Description (optional)

Only for internal reference, never shown to visitors.
7

UTM parameters

Fill from the autocomplete (powered by your parameter library) or type freely. Workspace UTM rules clean values on save (lowercase, space → underscore, etc).
8

Advanced (optional)

Open the advanced section for password, expiration, click limits and OG preview overrides.
9

Create

Hit Create. Link is live, Short URL is active, click count starts at zero.
Create Link modal - Destination URL, Short Link, Title, Tags, Folder, Comments, QR preview, OG card preview, and UTM/Advanced/Pixels tabs

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Real-world example

Running a Google Ads campaign for a Q2 product launch, brand keywords variant: 
Destination:  https://acme.com/products/widget
Title:        Q2 Launch - Google Search - Brand
utm_source:   google
utm_medium:   cpc
utm_campaign: q2_launch
utm_term:     acme_widget
utm_content:  headline_a
Custom slug:  q2-acme
Folder:       Q2 Launch
Tags:         google-ads, paid-search
Final short URL: go.acme.com/q2-acme → redirects to the full UTM-tagged destination.

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Common mistakes

Summer Sale becomes summer_sale automatically (force-lowercase + space-replacement are on by default). But if you turned those rules off, you’ll get split campaign rows in GA. Leave the rules on unless you have a reason.
Required. The builder won’t accept a bare example.com.
Slugs are global, not workspace-local. Creative slugs avoid collisions: acme-q2 beats launch.

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Edge cases

Workspace usage limits. Workspaces have a maximum number of total links. When you hit the limit, link creation fails with a clear message and the workspace owner is notified by email when the link creation quota is near maximum.
Unverified domain. You cannot create a link on a custom domain that hasn’t passed CNAME verification. Use the system default until verification succeeds.

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Filtering and bulk actions

Use the links dashboard to filter, sort, and act on multiple links at once.
Filters panel - Source dropdown (Google, Facebook, Twitter, LinkedIn) and Medium dropdown for narrowing the links list
Display settings panel - Ordering options, Show archived toggle, and Display Properties checkboxes
Date range picker - preset options list alongside a dual-month calendar for custom date ranges
Select links in the list to reveal bulk actions - Export, Archive, Tag, Move, Delete.
Links dashboard with all links selected - bulk action bar showing Export, Archive, Tag, Move, and Delete buttons

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Bulk and import

For 50+ links, use:
  • CSV import - UI flow under Links → Import.
  • Bitly / Rebrandly / Short.io migration - paste your API key, the system pulls links and recreates them. Original slugs are preserved when not taken; conflicts are skipped with a per-link error.
Import/Export dropdown - Import options (Bitly, Rebrandly, Short.io, CSV) and Export as CSV
CSV import flow:
CSV Import step 1 - drag-and-drop upload area with Download sample CSV button
CSV Import step 2 - column mapping view where CSV columns are mapped to Linkutm UTM fields, with Preview and check conflicts button
CSV Import step 3 - review screen showing 25 links, 0 conflicts, Ready status, and Import 25 ready links button
Export:
Export as CSV modal - Date Range picker and column checkboxes (Title, Clicks, UTM fields, Created Date, Tags, Folder) with Export button