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What it is

Per-link controls related to time and volume:
  • Expires at - a timestamp. After it passes, the redirect returns 410 Gone. Enforced at the redirect.
  • Click limit - a maximum number of clicks recorded on the link.
  • Fallback URL - alternate destination stored on the record. The redirect routes to it, when the link expires.

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When to use it

  • Limited-time promo - set expiry date and time to your sale end. This will hard-block visitors with 410 Gone after the cutoff.
  • Limited-quantity giveaway - record a click limit for reporting, but pair with expiry date and time if you need a true cutoff.
  • Embargoed content - set expiration date and time to embargo lift; the link returns 410 until you clear or extend it.

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How to use it

1

Open Advanced

In the link builder, expand Advanced.
2

Set expiration

Pick a date and time. Once now > expiresAt, the redirect returns 410 Gone.
3

Set a click limit (informational)

Type an integer to record a target. The counter is incremented on each click and surfaced in the link list. Once the click limit is hit, the link stops redirecting.
4

Optional fallback URL

Stored on the record for future use. Not consulted by the current redirect; clearing or setting it has no live effect today.
5

Save

expiresAt is editable any time - clear it to re-enable the link, or extend it to push the cutoff out.
Advanced settings panel - Password, Click Limit, Expiration date/time, iOS and Android redirect URL fields

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Real-world example

Black Friday flash deal that auto-cuts off at sale end: 
Destination:   https://acme.com/bf-50-off
expires_at:    2025-11-29T05:00:00Z
click_limit:   500            (recorded for reporting)
Tags:          black-friday, flash
When the timer hits, the short URL returns 410 Gone. If you also need to stop after 500 clicks specifically, set a click limit.

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Common mistakes

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Edge cases

HTTP status semantics. Expired links return 410 Gone. Archived links return 404. Soft-deleted workspaces don’t 410 - their links continue to resolve until the 7-day purge.
Time zones in the UI. Date picker uses your browser’s local time.