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Device targeting lets you set separate destination URLs for iPhone/iPad visitors and Android visitors. Everyone else (desktop, other mobile devices) goes to the standard destination. All three paths are tracked as clicks in analytics.

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When to use it

  • Sending iOS visitors to your App Store listing and Android visitors to Google Play, while desktop visitors land on your website.
  • Directing mobile users to a mobile-optimised version of a page that desktop users don’t need.
  • Running a campaign where the destination differs by device without needing separate links.

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How to use it

1

Open Advanced

In the create or edit link panel, click Advanced in the bottom bar.
Advanced settings panel showing iOS Redirect URL and Android Redirect URL fields
2

Set the iOS URL

In the iOS Redirect URL field, enter the full URL for iPhone and iPad visitors. Leave blank to send iOS visitors to the standard destination.
3

Set the Android URL

In the Android Redirect URL field, enter the full URL for Android visitors. Leave blank to send Android visitors to the standard destination.
4

Save

The redirect is stored on the link. Routing happens automatically on every visit.

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Real-world example

A mobile app launch campaign with one short link covering all devices: 
Destination:    https://acme.com/app                          (desktop visitors)
iOS URL:        https://apps.apple.com/app/acme               (iPhone / iPad)
Android URL:    https://play.google.com/store/apps/acme       (Android)
utm_source:     instagram
utm_campaign:   app_launch_jun25
One link in the bio. iOS users go to App Store, Android users go to Google Play, everyone else lands on the web page.

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Common mistakes

UTM parameters are only appended to the standard destination. The iOS and Android URLs are used exactly as entered, with no UTMs added. Build any tracking parameters directly into those URLs if you need them.
If you fill iOS URL but leave Android URL blank, Android visitors go to the standard destination. That may be intentional, but double-check before saving.

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Edge cases

Detection is based on the visitor’s device, not browser. iPad counts as iOS. Android tablets count as Android. Desktops, Windows phones, and other devices fall through to the standard destination.
Password-protected links. If the link has a password, device routing happens after the visitor enters the correct password.