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Folders vs tags: Use folders for primary grouping (one per link), such as campaign, client, or channel. Use tags for cross-cutting labels a link can belong to many of, such as status, quarter, or experiment flag. Think of a folder as the filing cabinet drawer and tags as sticky notes on the file.
Both folders and tags are managed from Sidebar → Folders & Tags.
Folders and Tags page - folder list with color indicators and tags panel

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Folders

Folders are flat containers for organizing links inside a workspace. Each folder is separate; folders don’t support nesting. Each link belongs to zero or one folder. Unfiled links live in Unsorted.

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When to use folders

  • 30+ links per workspace.
  • Per-campaign or per-client grouping.
  • Anytime your link list takes more than a glance to scan.
If you only need light grouping, tags are cheaper - links can have many tags but only one folder.

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How to use folders

1

Create a folder

Sidebar → Folders & Tags. Name it (case-insensitive unique per workspace), pick a color.
2

Set a default

Mark one folder as Default. The link builder uses this as the pre-selected folder when you create a new link. Only one default at a time per workspace.
3

Move links in

From the link list: select links → Move to folder.
Create Folder modal - name field and 8-color picker

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Folder common mistakes

Putting 800 links in “All Campaigns” defeats the point. Split links into separate folders by campaign, client, or quarter.
Folder names are case-insensitive unique per workspace. Email and email collide.
Folders don’t contain other folders. Use clear folder names, such as Q2 Launch - Email, or use tags for cross-cutting labels.

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Tags

Tags are color-coded labels on links. Each link can have many tags. Each tag belongs to one workspace. Use them for any cross-cutting attribute that doesn’t fit a single flat folder.

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When to use tags

  • Status: active, paused, draft.
  • Channel cohort: paid-search, paid-social, email.
  • Quarterly review: q2-2025, q3-2025.
  • A/B variants you might compare across campaigns.

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How to use tags

1

Create a tag

Sidebar → Folders & Tags → Create tag. Name it (case-insensitive unique per workspace), pick a color (default orange).
2

Apply on a link

From the link builder or the Links list: select the link → Tags → pick one or more.
3

Bulk-tag

On the Links list: select multiple links → Bulk Tag → add tags.
  • Add mode appends without removing existing tags.
Create Tag modal - name field and color picker

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Tag common mistakes

Creating folders for each status (active, paused)? Use tags. Folders are separate containers for links, not nested hierarchies.
Tag names are case-insensitive unique per workspace. Email and email collide.
More than 8-10 colors becomes visual noise. Reuse colors with distinct names.

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Edge cases

Both tags and Folders can be renamed from the 3 dot menu in the Folders & Tags panel.
Deleting a tag removes it from every link automatically. Click history is unaffected.

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Real-world example

Agency managing a client campaign:
A single link can live in Acme Corp - Email and also carry experiment + seasonal tags. Filter by tag to see cross-folder cohorts instantly.