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The QR Code Generator creates standalone QR codes from 13 content types, such as a website, a contact card, a wifi network, or a calendar event. Every code is backed by a linkutm short link, so every scan is tracked the same way a link click is. This is separate from the QR on a single short link. For that, see QR codes for links.
Same design, different inputs. The design step is identical to the link QR customization. What changes is the content: a QR code here can hold a contact, a wifi login, or an event, not just a URL.

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When to use it

  • Print and packaging: a menu URL, a product PDF, a review link.
  • Contact sharing: a vCard on a business card or booth banner.
  • Events: an add-to-calendar code on a poster.
  • Wifi: a scan-to-join code for a cafe or office.
  • One code, many destinations: a Multi-URL list for a campaign hub.

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How to use it

1

Open the generator

Sidebar → QR Code Generator → Create code.
2

Choose what the code does

Pick a content type. Website links to any URL. Contact, Wi-Fi, Event, and Plain text are held inside the code itself. Others compose an action, such as WhatsApp, Email, SMS, or Phone.
3

Fill the content

Enter the fields for the type you picked. Add a Title (required), and optional Tags and Folder to organize it.
Create QR code Step 1 Content - content type grid (Website, Contact, Event, Wi-Fi, Social, WhatsApp, Email, SMS, Phone, App, PDF, Multi-URL, Plain text), Title field, Tags and Folder pickers, live preview with scan reliability meter
4

Design the code

Click Next: Design and customize the look. The controls match the link QR panel. The preview updates in real time and shows a scan reliability meter.
5

Save and download

Click Save. Download as PNG, SVG, or JPEG for print or screen.

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Content types

Two groups. Redirect types send the scanner to a destination and behave like a normal short link. Hosted types carry their data in the code, and linkutm serves a page for them on scan. Both run through the short link, so both are tracked.

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Design

The design step is the same as the link QR customization. Seven tabs, each controlling a different visual aspect of the code, plus export. Logo. Place a logo or icon in the center. Upload an image, enter text, or pick a social media preset: linkutm, WhatsApp, Facebook, Instagram, Twitter/X, YouTube, LinkedIn, Telegram, or TikTok.
Logo tab: Upload, Text, and social media preset options for the QR center
Frame. Add a border around the code. Choose from 11 frame styles or leave it frameless.
Frame tab: 11 frame border style options
Dots. Change the shape of the dot pattern. 11 styles available.
Dots tab: 11 dot pattern shape options for the QR body
Corners. Style the three corner markers. Set corner square shape (6 options) and corner dot shape (5 options) independently.
Corners tab: corner square styles and corner dot styles
Colors. Set foreground, corner, and background colors. Foreground supports solid, linear gradient, and radial gradient fills. Toggle corner color on to set it separately from the foreground.
Colors tab: foreground color picker with solid, linear, and radial modes; corner color toggle; background color picker
Visibility. Control quiet zone size, error correction level, and whether the dots behind the center logo are hidden.
Visible tab: quiet zone slider, error correction dropdown, hide dots behind logo toggle
Export. Set the download size, then export the code as PNG, SVG, or JPEG.
Export tab: download size slider and file format dropdown with PNG, SVG, and JPEG options

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Tracking and quota

Every QR code creates a short link on your workspace domain (for example go.linkutm.com/menu-2025). Scans are logged as clicks, with location, device, browser, and referrer, the same as a link. Because each code is a short link, it counts toward your plan’s link allowance. View scan analytics under Analytics, using the Links / QR selector to switch between short link clicks and QR scans. See Analytics. To see one code on its own, click its tile in the QR Codes list.

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Organize

QR codes use the same folders and tags as links. In Folders & Tags, each folder and tag shows two counts: links and QR codes. QR codes are counted separately from links, so a folder can hold both. See Folders & Tags.

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Real-world example

Restaurant table QR for the menu:
A scan opens the menu PDF. The short link behind it records each scan, so you can see which locations and times drive the most menu views under QR analytics.

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Common mistakes

Editing a code’s content or design keeps the same short link, so printed codes keep working. Changing the slug does not. Lock the slug before you print.
A large or busy center logo lowers scan reliability. Keep the logo small and watch the reliability meter in the preview. It warns before the code stops scanning.

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Edge cases

Deleting a code deletes its short link. Scans stop resolving. Scan history already recorded is kept for reporting.
Archiving keeps a code active. An archived code still resolves and tracks scans. It is hidden from the QR Codes list until you turn on Show archived in the display filters.