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A click limit caps a link at a maximum number of clicks. The counter increments on each real visit, and once the limit is reached the link stops sending visitors to its destination. They go to the fallback URL if one is set, otherwise they see a “not found” response. It is set in the same Advanced panel as scheduling and expiration.

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When to use it

  • Capping a giveaway or promo link at a fixed number of redemptions.
  • Limiting early-access or beta links to the first N visitors.
  • Enforcing a hard ceiling on a paid placement you only bought so many clicks for.

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How to use it

1

Open Advanced

In the create or edit link panel, click Advanced in the bottom bar.
2

Set a click limit

Type a number in Click Limit. The counter increments on each real visit. Once the limit is reached, the link stops redirecting.
3

Set a fallback URL (optional)

Enter a Fallback Redirect URL to send visitors somewhere useful after the limit is hit. Without one, they see a “not found” response.
4

Save

The limit is stored on the link. Counting and cutoff happen automatically.
Advanced settings panel - Password Protection, Click Limit, Scheduling with activation and expiration dates, Fallback URL, and Link Cloaking toggle

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Real-world example

A product giveaway capped at the first 500 entries, with a fallback to the waitlist:
The first 500 visitors reach the giveaway. Everyone after lands on the waitlist instead of a dead page. Every click stays in analytics.

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Common mistakes

Without a fallback, visitors after the limit see a “not found” response. Set a fallback so they land somewhere useful.
The limit is a lifetime total for the link, not per day. Once hit, it stays hit until you raise the limit.

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Edge cases

Click limit vs. expiration. Both stop the link when triggered. If both are set, whichever condition is hit first stops the link. The fallback URL applies in both cases. See scheduling and expiration.
Past clicks stay in analytics. Reaching the limit only stops new redirects. Clicks already recorded remain in reporting.
Raising the limit reactivates the link. If a link has stopped at its limit, increasing the number lets it redirect again from the next visit.