When to use it
- Sending US visitors to a pricing page in USD and EU visitors to one in EUR.
- Directing visitors to a country-specific landing page without creating separate links.
- Complying with regional content restrictions by routing certain countries to an appropriate page.
- Running localised campaigns from a single shared link.
How to use it
1
Open the link panel
Create a new link or open an existing one for editing.
2
Open Targeting
Click Targeting in the bottom bar. The geo targeting panel opens.
3
Enable redirect by country
Toggle Redirect by country on.
4
Add country rules
Click + Add location. Select a country from the dropdown and enter the destination URL for that country. Repeat for each country you want to target.
5
Apply and save
Click Apply Targeting, then save or update the link. Rules are not applied until the link is saved.
Real-world example
A SaaS product running one campaign link across three regions:utm_source=email and utm_campaign=pricing_launch_jul26 appended, whichever destination they hit. All clicks tracked under one link.
Common mistakes
Clicking Apply Targeting but not saving the link
Clicking Apply Targeting but not saving the link
Apply Targeting saves the rules to the form, not to the link. The note in the panel confirms this. Always click Update link on the main screen after applying.
Leaving the toggle off
Leaving the toggle off
Country rules have no effect if Redirect by country is toggled off. The link falls back to the standard destination for all visitors regardless of rules set.
Adding UTM parameters manually to country URLs
Adding UTM parameters manually to country URLs
linkutm appends the link’s UTM parameters to country URLs automatically. There is no need to build tracking parameters into those URLs. Set UTMs once on the link and leave country URLs clean.
Edge cases
Country not in the list. Visitors from a country with no rule go to the standard destination. There is no fallback rule or catch-all country option.
VPN and proxy visitors. Country detection uses the visitor’s IP. Visitors on a VPN may resolve to the wrong country and receive an unintended destination.